Oradell Capital
Subscribe Subscribe Login Login
Eng

Latest news

News search

Home News & EventsNewsNewspaperDirect SmartEdition Technology Powers CanWest Mediaworks Publications Inc. New Digital Editions

NEWSPAPERDIRECT SMARTEDITION TECHNOLOGY POWERS CANWEST MEDIAWORKS PUBLICATIONS INC. NEW DIGITAL EDITIONS

05.06.2007

— Full replicas of all of 11 of CanWest’s newspapers available on the Web without capital or operational investment.

— Advanced browsing, content management and audio tools enhance readers’ experience anywhere anytime.

— Analysis tools provide insights into readership patterns boosting advertising revenue opportunities.

Cape Town, South Africa, June 4, 2007 (WAN booth HL2A024) — NewspaperDirect and CanWest Mediaworks Publications Inc. announced today that SmartEdition technology was chosen by CanWest for all of its ten local metro and one national daily newspaper publications.

Readers of all 11 CanWest titles, including National Post, The Vancouver Sun, Calgary Herald and Edmonton Journal, will be now able to instantly access full digital newspaper replicas of all of their favourite papers in a single, easy-to-view format, complete with advanced SmartEdition features.

CanWest Digital-only and 5/6/7-day paid print subscribers can now experience a friendly, interactive and consistent “newspaper look and feel” to their new digital editions, with interactive tables of content, foreign-language translation capabilities, cross-title searching, article sharing, offline reading, clickable URLs, emails and phone numbers and text–to–voice conversion.

"CanWest has selected NewspaperDirect as its digital newspaper provider and now offers a familiar and intuitive digital representation of our printed newspapers, with sophisticated browsing tools that enhance the reading experience for our digital subscribers," said Craig Barnard, National Vice President, Reader Sales & Service for CanWest Mediaworks Publications Inc. "NewspaperDirect’s technology not only provides us with a wealth of new features for our digital editions, they also have the proven operational capability to manage the entire online process, including content processing and reporting."

CanWest joins dozens of other prestigious publishers who have chosen NewspaperDirect for their digital and electronic editions, including the The Washington Post (USA), New York Post (USA), Mail & Guardian (South Africa), The Times (UK), Daily Mail (UK), The Daily Telegraph (UK), Le Figaro (France) and The Irish Times (Ireland).

"Having a world-class publisher like CanWest MediaWorks choose NewspaperDirect for its entire metropolitan daily Digital Editions portfolio is a testament to our technology and network operations centre capabilities," said Alexander Kroogman, CEO of NewspaperDirect. "It was a significant initiative for CanWest, and reaffirms NewspaperDirect as an industry leading partner for global e-publishing solutions."

NewspaperDirect’s proprietary Reading Map technology allows CanWest to analyze reading patterns throughout their publications, gaining valuable insight into what elements of the publication are read most and least. This information is essential in order to better understand the impact of editorial content, layout and advertising on reading behaviour — and therefore the value provided to the reader or advertiser.

About CanWest MediaWorks Publications Inc.
CanWest MediaWorks Publications Inc. is the largest publisher of newspapers in Canada, as measured by paid circulation, readership and revenue, with ten major metropolitan daily newspapers serving nine Canadian cities, including: The Vancouver Sun, The Province (Vancouver), Ottawa Citizen, The Gazette (Montreal), Edmonton Journal, Calgary Herald, The Windsor Star, Times-Colonist (Victoria), Leader-Post (Regina), The Star Phoenix (Saskatoon), together with 23 community daily, weekly and bi-weekly publications, and a one-third interest in the Metro Ottawa and Metro Vancouver, free commuter dailies.

CanWest MediaWorks Publications Inc. is 74% indirectly owned by CanWest Global Communications Corp, (NYSE: CWG; TSX: CGS and CGS.A), and 26% indirectly owned by the CanWest MediaWorks Income Fund (TSX: CWM.UN). CanWest Global Communications Corp., an international media company, is Canada's largest media company. The Company also owns, operates and/or holds substantial interests in free-to-air and subscription-based television networks, out-of-home advertising, web sites, and radio stations and networks in Canada, New Zealand, Australia, Singapore, Turkey, the United States and the United Kingdom.

About NewspaperDirect Inc.
Founded in 1999 and based in Vancouver, BC, Canada, NewspaperDirect Inc. is the world leader in digital delivery and local printing of same-day newspapers from around the world. NewspaperDirect offers hundreds of newspaper and magazine titles through a global network of more than 1,200 print locations in more than 90 countries, delivering them to hotels, libraries, cruise ships, corporate offices, retail outlets, home subscribers and Web browsers everywhere.

The company also leverages its extensive content base and leading-edge technology to offer to the SmartEdition platform — which offers publishers a Web 2.0 site for their online editions, including advanced digital features, a new advertising platform, secure hosting and advanced subscription management for zero operational cost. As a Microsoft Premium Partner, NewspaperDirect develops content applications for Tablet PCs and Ultra-Mobile PCs.

Contact

Tim Cox
ZingPR
E-mail: tim@zingpr.com
Phone: +1 650 369 7784

VGuide

 

Portfolio

NewsPaperDirect
www.newspaperdirect.com

MeshNetics
www.meshnetics.com

Medialogia
www.medialogia.ru

Yandex
www.yandex.ru

VR Ocean
www.vr-ocean.com

RStory
www.rstory.ru
© Copyright Oradell Capital
Ñîçäàíèå è ïîääåðæêà: Napravlenie.RU
007 495 967 8000 mlukyanchuk@oradellcapital.com