NEW SOLUTIONS AT NEXPO FROM NEWSPAPERDIRECT

At NEXPO, Reading Map technology to be shown for the first time

SmartEdition replicates 'look and feel' of a traditional printed newspaper

Innovative technology helping to attract younger readers

Vancouver, Canada, March 23, 2006—NewspaperDirect, the world leader in out-of-market newspaper delivery, is at NEXPO showing the very latest developments in its on-demand printing and online reading services. NewspaperDirect’s print-on-demand service brings publications to key out-of-market segments, while PressDisplay deploys publications online at PressDisplay.com.

New at NEXPO
Through its innovative Reading Map technology, NewspaperDirect is able to monitor and compile aggregated data on reader habits. This includes the ability to monitor the exact amount of time and percentage of readers who read their chosen newspaper.

"For the first time in the 400-year history of newspapers we have the technology to precisely monitor actual reading behavior in real-time," says Alex Kroogman, CEO, NewspaperDirect. "This immediacy and detail gives publishers an opportunity to analyze and respond to reader behavior much faster than any other research method could ever provide."

The Reading Map is available for all newspapers within the PressDisplay 'family', a service where NewspaperDirect already promotes and sells aggregated subscriptions to its newspaper collection containing over 260 titles.

Other NewspaperDirect solutions on show include: SmartEdition, a zero-operational cost solution for publishers keen to develop and display their own, self-branded ePaper. NewspaperDirect provides secure hosting, automation, customer support and advanced subscription management services, all within a superior online product.

"Increasingly, publishers must provide advanced navigation for online readers who are seeking timely, complete and branded information from their preferred news source," says Alex Kroogman, CEO, NewspaperDirect. "With our SmartEdition solution, the traditional printed newspaper is replicated to bring readers the news they seek in a familiar format, and to develop a revenue-generating digital product for publishers. It also represents a strategic move into the online realm that newspapers need to make in order to reach the younger generation and previously untapped markets."

Print samples of the Reading Map will be available at the NewspaperDirect both and online SmartEdition samples are available at:

screenprint.telegraph.co.uk

timesonline.newspaperdirect.com

nypost.newspaperdirect.com

About NewspaperDirect
Founded in 1999, NewspaperDirect, based in Vancouver, BC, Canada, is the world leader in digital delivery and local printing of same-day newspapers from around the world. With over 300 newspaper titles, and a global network of over 400 print locations in more than 70 countries, NewspaperDirect delivers to hotels, libraries, cruise ships, corporate offices, retail outlets, home subscribers and web browsers everywhere. The company has grown globally by establishing a partner network with over 60 licensed partners operating on six continents. NewspaperDirect also provides Internet users with direct access to their favorite newspaper online through PressDisplay.com that leverages the company's extensive content base and leading edge technology.