NEWSPAPERDIRECT INTEGRATES WORLD'S LARGEST ONLINE NEWSPAPER KIOSK WITH SWISSCOM'S LATEST IN-ROOM GUEST HOSPITALITY SYSTEM

New York, NY, MarketWire, May 17, 2007—NewspaperDirect, the world leader in out-of-market digital newspaper distribution, announced that PressDisplay.com, the world's largest online newspaper kiosk, is now available through Room 2.0™, Swisscom's latest Hospitality Internet service.

For business travellers staying at over 2,300 Swisscom-serviced hotels in Europe and North America, Room 2.0 enhances their hotel stay by providing premium Web 2.0 features that enable them to always stay in touch with home or the office, be more productive, explore cities and enjoy a little "home away from home" through instant access to their favorite newspapers or radio stations — all through the latest in-room Internet system.

Full digital replicas of hundreds of the world's leading newspapers are now available for guests to read online at all 2,300 Swisscom partner hotels. Some of the many newspapers available through Room 2.0 include The Wall Street Journal Asia, The Wall Street Journal Europe, The Washington Post, The Miami Herald, USA Today, The Daily Telegraph, El Pais, Le Figaro, The National Post, The Globe and Mail, The Sydney Morning Herald, Handelsblatt, Neue Zurcher Zeitung, The Times of India and The Jerusalem Post.

"For years, we have been serving the hospitality industry worldwide by providing Print-on-Demand newspaper services to hotels that are looking for innovative ways to keep their guests returning again and again," said Alexander Kroogman, CEO of NewspaperDirect. "We see our PressDisplay service as an integral component of Swisscom's mission to integrate the key information and communication services that will build loyalty with business travellers."

"The PressDisplay electronic newspaper service is an ideal addition to Room 2.0 because it creates a ‘living room’ experience where guests can put up their feet and enjoy their favorite publications without ever leaving their suites," said Christian Petit, CEO of Hospitality Services. "With hundreds of same-day editions available in the system, there is little doubt this will be a very welcome service offering for all of our partner hotels."

Room 2.0 is offered to Swisscom's partner hotels free of charge. It is available today in selected locations in Amsterdam and The Hague, with ongoing roll-outs underway in those 2,300 partner hotels that use Room 2.0 as an innovative way to differentiate themselves in a highly competitive market.


About Swisscom
Swisscom operates a broadband Internet access network in its partner hotels across Europe and North America under its hospitality-focused subsidiary Hospitality Services Plus S.A., spanning more than 2,300 active properties and encompassing 200,000 hotel rooms. Additionally, the company supports close to 10,000 events annually on a global basis. This makes Swisscom a leading provider of broadband Internet-based services to the hospitality industry: Swisscom services are available in well-known hotel chains such as Hyatt, Hilton, Holiday Inn, Intercontinental, Marriott, and NH. On the web: www.swisscom.com.


About PressDisplay.com
PressDisplay.com is the largest online newspaper kiosk in the world, where users gain instant access to hundreds of publications, often before they hit the newsstands. PressDisplay.com enhances the newspaper reading experience with easy-to-use navigation tools and powerful search, monitoring, translation, audio and sharing functionality. On the web: www.pressdisplay.com.


About NewspaperDirect Inc.
Founded in 1999, NewspaperDirect is the world leader in digital delivery and local printing of same-day newspapers. NewspaperDirect offers hundreds of international titles through a network of more than 1,200 print locations in 90 countries, delivering them to hotels, airlines, libraries, cruise ships, offices, retail outlets, homes and Web browsers everywhere. As a Microsoft Premium Partner, NewspaperDirect develops content applications for Tablet PCs and Ultra-Mobile PCs. On the web: www.newspaperdirect.com, newspaperdirectconcierge.wordpress.com.

Contact

Tim Cox
ZingPR
E-mail: tim@zingpr.com
Phone: +1 650 369 7784